Perspective - (2022) Volume 9, Issue 6
Received: 02-Jun-2022, Manuscript No. Iphspr-22-12874; Editor assigned: 08-Jun-2022, Pre QC No. Iphspr-22-12874 (PQ); Reviewed: 22-Jun-2022, QC No. Iphspr-22-12874; Revised: 25-Jun-2022, Manuscript No. Iphspr-22-12874 (R); Published: 01-Jul-2022, DOI: 10.36648/2254-9137.22.9.125
This essay's study goal is to review the most recent literature on corporate identity, including its definition, dimensions, and general strategic management framework, with an emphasis on health care organisations like hospitals and private clinics. The paper's originality lies in its integration of the corporate identity concept framework with existing data on the administration of healthcare organisations [1]. This essay examines research on corporate identity from both academics and internationally renowned experts in the field of corporate identity development. The paper also includes frameworks for strategic management specific to the health care sector and its character. The research methodology used is a review of the literature that incorporates content analysis of recent scientific publications on corporate identity and health care management topics from the largest research paper databases, books, and materials from scientific conferences, as well as a review of other pertinent secondary research data. The goal of the essay is to review the literature on corporate identity, including its definition, dimensions, and general strategic management framework, with an eye toward the state-owned hospitals and private clinics that make up the health care sector. This essay traces the development of the corporate identity concept from the 1970s to the present, considers how changes in the business environment affected the framework's creation, introduces a theoretical framework for health care management in relation to corporate identity management, and discusses the significance of the Internet for both corporate identity management and the provision of healthcare. While the health care management framework emphasises the relative importance of these dimensions in successful hospital and private clinic management, the general corporate identity framework reflects on various managerial aspects of the corporate identity, showing how corporate identity management can help improve the overall quality of health care services provided to the general population. By establishing the general principles of the health care industry enterprise strategic management, the study helps to relate the corporate identity concept and its management with those principles. Comparing and contrasting the fundamentals of corporate identity entity development between general businesses and those in the healthcare industry, and finally relating these conclusions to the most recent research in health care enterprise management Due to the fact that the principles of such organisation management are closest to the competitive business environment, which supports the need for corporate identity management, the research findings are restricted to health care enterprises providing paid services, exclusively or in addition to State-covered services. The paper is organised as follows: First, a review of the corporate identity framework is provided, then definitions and an overview of the management principles for health care enterprises are provided, and finally, an analysis of common theoretical aspects for additional corporate identity management analysis is provided. Within the medical field Practitioners first made a distinction between corporate identity as a distinct managerial idea and a strategic tool in the 1970s, mostly in regard to design difficulties. Its knowledge has grown through time and has drawn the interest of academic scholars as a managerial concept. Accordingly, several definitions of the essence of corporate identity have been introduced, and each one refers to a unique combination of organisational structure features and management approach practises. One of the first definitions of corporate identity put forth by Dowling includes organisational history, brand architecture, corporate philosophy, strategy, and performance. The subjective components that make up the soul are distinct ideals, a mixture of subcultures, employee communication, controllable communication, symbols, employee and corporate behaviour, and indirect external/third organisation manifestations that occur through experiences. Corporate identity researchers noticed that describing corporate identity is difficult in 1995 and developed a statement that expresses the corporate identity's multidisciplinary nature and how it differs from a brand. These researchers included academics from Strathclyde, , alongside influential practitioners and, promotes distinctiveness and principles that might help the organisation stand out in its cutthroat industry. When properly maintained, corporate identity may be a potent tool for fusing several fields of study as well as creating ethos and character. An organisation can foster understanding and commitment among its various stakeholders by managing its corporate brand successfully. This can show up in the capacity to draw in and keep clients and staff, forge strategic partnerships, win over the financial markets, and inspire a sense of direction and goal-setting. A strategic concern is corporate identity. Corporate identity is distinct from conventional brand marketing since it is based on Alessandria’s ideas of corporate identity.
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